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One Local Pizza Business Says Its First Delivery Was In 1983 — And Its Very First Customer Still Orders Today |

Everybody has one.
The takeaway where you already know the order before you have found the menu.
The place you ring when nobody can face cooking.
The one somebody in the house suggests and everybody else immediately knows what they are having.
That kind of loyalty is much more valuable than a five-star rating.
Because a takeaway does not become part of your routine after one good Friday night.
It happens slowly.
One order becomes five.
Five becomes twenty.
Then somebody moves house and you find yourself checking whether they still deliver to the new postcode.
The Order That Becomes Part Of The Week
Papa Luigi is one Peterborough example with a particularly long story behind it.
The business says its first delivery was made in 1983.
Even better, it says that very first customer still orders from them. Think about that for a second.
More than four decades of pizzas, Friday nights, family dinners, evenings when nobody wants to cook and the occasional “just get the usual”.
That is not really about pizza any more.
That is habit.
And probably a little bit of nostalgia.
Why Do We Keep Going Back?
Price matters.
Of course it does.
But if cheap food alone created loyalty, everybody would simply order whichever place had knocked two quid off that night.
Usually there is more going on.
You know what is going to turn up.
You know roughly how long it takes.
You know which dish never lets you down.
And perhaps most importantly, nobody has to spend twenty minutes deciding what to order.
There is comfort in that.
Especially at the end of a long week when nobody wants dinner to become another decision.
It Is Usually Attached To A Memory
Ask somebody about the takeaway they have used for years and the answer often comes with a story.
The pizza they always ordered when the children were small.
Fish and chips after football.
A curry every payday.
The kebab stop after a late shift.
The place their parents used, which they somehow ended up using too.
That is why we are not going to pretend we can declare Peterborough’s “most loyal” takeaway from a handful of online reviews.
We would rather hear from the people who have actually been ordering from the same place for years.
So here is the question.
Which Peterborough takeaway could you order from without even opening the menu?
Tell us the name, the part of Peterborough and most importantly the order.
Bonus points if there is a story behind it. |

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